10 Jun, 2023
Future of Work: Shaping future experiences
Global Workplace Specialist Mark Catchlove, Director of MillerKnoll Global Insight Group, sheds light on the dynamic relationship between workspaces and cities in a discussion exploring the future of...
MillerKnoll is a collective of dynamic brands that comes together to design the world we live in. Together, they form an unparalleled platform for building a more sustainable, caring, equitable and beautiful world. Born from the merger of Herman Miller and Knoll in 2018, the company expanded its reach with 18 brands under its umbrella. Mark Catchlove, Director of the MillerKnoll Insight Group, plays a vital role in sharing the organisation's extensive research and insights, spanning over five decades, on people-focused subjects such as the psychology of collaboration, social-capital in the workplace and individual work dynamics - all leading back to the user.
Catchlove acts as a conduit between the organisation's research teams and the audience. With a research history MillerKnoll focuses on a variety of people-focused subjects, such as the psychology of collaboration, social capital in the workplace, individual work dynamics, the future of work and the impact of remote work. In a conversation centred on the significance of work environments and changing urban landscapes, Catchlove delves into the evolving nature of work, the importance of experiences, and the need for variety and choice in both workplaces and cities.
Defining the workplace
Defining the workplace can be complex, as it encompasses more than just traditional office spaces. Today, workplaces can be anywhere individuals engage in work, including home offices, co-working spaces and everything in between. Regardless of the location, the impact of the workplace on people's lives is substantial. Whether it's in a retail store, a hospitality establishment, or an office, the workplace significantly influences our experiences and consumes a significant portion of our time. Creating the right workplace environment is crucial, as it not only affects an organisation's profitability but also contributes to the overall satisfaction and well-being of individuals and their families.
"Work isn't a place; it's what we do. However, we always do work in a place. We always exist, and that impacts our work experience." Catchlove emphasises the essential role of place in work.
While acknowledging the rise of remote work and the increasing prevalence of online transactions, Catchlove highlights the enduring importance of physical spaces, arguing that, despite the convenience of digital platforms, they have yet to fully capture the experiential element that brick-and-mortar establishments offer.
“I would challenge the notion that work can be completely separate from place. While work can be facilitated through various means and technologies, it is always done in a specific place. We all work in a place, whether it's a car, a factory, a school, or a university. The work we produce or access may exist in the digital realm, but we, as individuals, still require a physical space to work. It's crucial to acknowledge and understand the impact of the work environment on our productivity, well-being, and overall experience.”
The importance of workplaces
Amidst discussions about the decline of traditional retail spaces and the rise of online shopping, it is essential to recognise that physical spaces, or "place," remain integral to our lives. While certain trends may impact the specific functions of spaces, the footprint and potential for repurposing continue to exist. Abandoned retail spaces and empty storefronts offer opportunities for those who understand the relationship between work and place. Recognising the importance of this connection allows individuals and organisations to capitalise on the potential that lies ahead. By leveraging research and understanding evolving work patterns, businesses can transform these spaces into new and engaging experiences for people.
Embracing experience
The concept of experience is now at the forefront of discussions surrounding workplaces, cities, and even retail environments. While online transactions excel in efficiency and convenience, they struggle to replicate the experiential aspects that physical spaces can offer. A prime example is the transformation of flagship stores by large retail brands. Rather than merely facilitating transactions, these stores now prioritise providing unique and immersive experiences that resonate with customers. Similarly, workplaces and cities must embrace the challenge of creating engaging experiences that make commuting worthwhile. A successful city of the future will be one that offers diverse and customisable experiences to cater to individuals' varying preferences.
